Sematonic Strategies
Brand Development
Art Direction, Brand Development, Graphic Design, Logo Design
Sematonic Strategies aims to build and expand massively decentralized organizing networks to change the world. Their branding called for a balance of geometry and organic motion, tech-forward but still warm and human focused. A system composed of two logo versions and multiple color options offers flexibility of usage for a wide range of digital and print applications.
The circular icon frames a portion of a massive network, providing focus and clarity. The visible nodes of the network form the constellation Auriga, associated in Western mythology with Erichthonius, the first human to harness horses to pull a chariot.